"I want to lead by example and approach healthcare with equal parts empathy and expertise"
Henning Kalwa
ImagineHealth Founder & CEO
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“I was frustrated by the way most medical-travel companies pursued profits at the expense of positive outcomes for patients”
ImagineHealth was started to fill a specific void in medical travel: To be the company that treats you like a healthcare customer.
Ever since I entered into the health travel industry in 2010, I couldn’t escape the feeling that it was evolving in the wrong way. From the start, it became a race among website “portals” offering medical-travel “packages” and engaging in something like a price war to ensure they would triumph over the next portal to emerge online.
Reducing healthcare to a price competition is wrong — whether in a privatized system like America’s or in an emerging system like international medical travel. So, as medical travel re-emerges after COVID-19’s many encumbrances, the timing is right for something new like ImagineHealth, with our foremost innovation being how we treat you, our healthcare customer.